We all know (at least students from advertising and some people aware of the industry) that advertising is not for the faint hearted. We wake up on our sleeps haunted by criticism, eat sumptuous copies, pass stinky illustrations, and most specially breathe fresh ideas.
Personally, I hate mediocrity. I hate Diether's acting mediocrity, but loves his gentleman-hood, an epitome. We hate Isadora's cabinet size body, but loves her fantabulous lines, best actress. We always think that white is beautiful, see how Claudine wanted to be called beautiful. She looked (it's not even possible to look at her) abnormally white.
Nothing's perfect, as my professor always say to us,
"You're only as good as your last design."
Design innovation is a continuous process. And a good line from a Nokia presentation says that,"Our interest is in the future because we are going to spend the rest of our lives there."
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